Am I really going to start a blog post by butchering a quote from Romeo and Juliet? Am I going to insist that an app by any other name would smell as sweet? Yes, I am, because 1) My team and I renamed our app and 2) who doesn’t like roses? Well, at least the ones grown locally in … [Read more...] about What’s in a Name? On Shakespeare, Trademarks and (Re-)Naming an App
How Did We Create the “Safe Breakup Venues” Category?
There's a restaurant category on the Feed Me app called "Safe Breakup Venues." People see it and they chuckle, but they don't always know what it means. What makes it onto our Safe Breakup Venues list? Here's how we curate it.Since Feed Me works with the Yelp API, we need to pull … [Read more...] about How Did We Create the “Safe Breakup Venues” Category?
Delivery, Press Coverage and Free Food
We all love free food, right? That's why I'm amazed that so few Feed Me users are entering our monthly $50 gift certificate draw. We have users in India, Australia, Japan, Canada, the US, Turkey, France, Belgium and Brazil to name a few, yet we haven't had to send any long … [Read more...] about Delivery, Press Coverage and Free Food
User Retention, Startups and Second Dates
I swear it's all connected. Since Feed Me officially launched two weeks ago, we've hit around 10,000 downloads. Our goal is 12,000 in the first month, so we're definitely on track to hit that. But now, the challenge is to make sure that those users come back. Will they … [Read more...] about User Retention, Startups and Second Dates
Launch! And Feed Me on the Radio
Feed Me officially launched yesterday!We were accepted by the App Store. I sent out the press release to Montreal and Quebec media. And I reached out directly to my own contacts from working in radio, print and television for the past eight or so years. First up was an … [Read more...] about Launch! And Feed Me on the Radio
Submitting to the Google Play Store and Apple Store…and Remembering to Celebrate the Little Things
The quick version of this post is that my developer and I submitted Feed Me to the Apple Store last night. I clicked a few buttons, which in and of itself is far from dramatic. And the iTunes Connect confirmation email is exceptionally corporate, so I doubt anyone at Apple … [Read more...] about Submitting to the Google Play Store and Apple Store…and Remembering to Celebrate the Little Things
Startups and the Overnight Success
With less than two months left before we launch the Feed Me restaurant app, I've been doing a lot of reading. At 5 a.m. when I wake up and can't get back to sleep, and start thinking about user acquisition strategies and whether AdMob will pay enough for me to pay back the loans … [Read more...] about Startups and the Overnight Success